What I like in a restaurant experience is substance paired with creativity. Creativity alone can be dissatisfying and substance is important but can get boring. For this reason, I am a big fun of Soul Burger in Ho Chi Minh City since in their burgers I can find both creativity and substance. This is particularly true of their burger of the month. Unfortunately these burgers are limited editions. But also the rest of the menu is mouth-watering and over the years, since their opening in 2015, I had a chance to try almost every item (including the juggernaut double patty eponymous Soul Burger) and never got disappointed.
The visit
My most recent visits date back to July 2018 and one big trigger was their burger of the month called Chuck Norris, an homage to the 4th of July American National Day. But let’s proceed with order.
Soul Burger is located on the second level of a building facing the popular Ben Thanh market in central Ho Chi Minh City. To get to the stairs, you have to walk through a narrow corridor beside a noodle shop.
Upstairs, the dining room is long and narrow as per the classic design of Vietnamese buildings. Furniture is comfortable and everywhere there are references to the world of Soul music.
They also have a few seats on a balcony from which you can see Ben Thanh market (and after dusk the busy night market).
The menu is printed on the paper cover and comes with an extensive drink list. The burger names remind again Soul music: the Diana Rose, the Blues Brothers, etc.
The beauty pictured above was the Chuck Norris burger of the month of July 2018: the classic Soul Burger 150 gram beef patty, topped with house made potato chips and a slice of dill pickle between melted cheese sandwiches. Yes, you heard me, they replaced the buns with two melted cheese sandwiches. I am sure Chuck Norris would approve indeed.
Eating this limited edition burger was very satisfying. The cheese was hot and the sandwich crunchy. Overall, I did not make a mess and I was able to eat it bite after bite without compromising its structural integrity (I mean, spilling its content all over the place).
Icing on the cake, the set came with a house made mildly spicy tomato soup. The fries were the standard ones coming with a burger.
Since you won’t have a chance to try the Chuck Norris (but ask for the new burger of the month!), here’s also one of their regular burgers, the Diana Ross. It comes with a 150-gram house-ground beef patty obtained from USDA Choice beef, topped with charred green onion salsa verde, slided avocado, paprika, aioli, cilatro and crispy tortilla chips. They maintain a 80/20 lean to fat ration to ensure the right taste. An unspeakable explosion of flavor!
All burgers include a salad or cut fries and come on a plate with additional leaves of salad, onion, tomato and pickles that you can add as you like. The buns are made of pretzel bread and can be regarded as a signature element of Soul Burger (not seen them used elsewhere in Asia).
And if a burger is not enough, I recommend their fried buffalo wings in their original sauce.
Also the staff deserves some kudos as they speak English and are very friendly and professional.
The check
Most burgers cost around 275,000 VND, that is around 12 USD (but there is also the Little Richard, the most basic one, for just around 225,000 VND). If you compare these burgers with the gourmet burgers I tried in Hong Kong and Shanghai, you can realize the the value for money (in Hong Kong and Shanghai usually the patty is only 100 grams and they cost more!).
A meal with the Chuck Norris, half dozen wings and a soda cost me 451,000 VND (a bit less than 20 USD). Just a burger (the Diana Ross) and a soda cost me 308,000 VND (13,20 USD). With this price point, one could easily argue that Soul Burger is good value for money when it comes to Westerner food in Ho Chi Minh City.
But what counts more to me is the passion and the creativity. You can see that this restaurant is a labor of love. Every detail, from the naming of the burgers to the drink list or the wall-decorations, was well thought to tell a story. In an interview chef and owner Gabe Boyer said “Burgers are in my blood… My grandfather owned Goldy’s, a famous burger joint in the suburbs of Chicago, but it was sold before I had the chance to be a part of it.” This is where the passion and creativity comes from: when a restaurant marks the culmination of a life and career trajectory you can bet that the owner will care. When the owner also happens to be extremely creative and talented, then you get a memorable eatery like Soul Burger.
Where in Ho Chi Minh City:
4 Phan Bội Châu, District 1 (read the review to see how the entrance looks like; also, after 7pm the street is closed to traffic to make room for the night market).
Pro-tip I: at the time of publishing this review, they are open for lunch and dinner and closed on Mondays.
Pro-tip II: keep an eye on their Facebook page for promotions. These where available when I visited in July 2018:
