I still remember when in one of my first visits to the original location of Pizza 4P’s in Ho Chi Minh City I had a brief chat with the founder Yosuke Masuko. It was back in 2011 if my memory is correct (but I see sources that say that the first venue opened in 2012). Pizza 4P’s (Pizza for peace) was an instant hit. It is and it has always been one of the few restaurants in Ho Chi Minh City where a reservation is necessary. I remember that in our quick conversation Masuko was showcasing his mozzarella cheese that they were producing locally and even selling to other restaurants. They continue to make their own cheeses, not only mozzarella, but also burrata, Camembert and many others. I also remember how they enlarged their first venue taking over the adjacent coffee shops. But was only around 2015-2016 that the expansion took off and they started to open new locations in Ho Chi Minh City, and then in Hanoi and Da Nang. According to a profile published on the Japan Times, they have plan to go international and open outlets in Thailand, Japan and USA.
This is the type of entrepreneurial stories that I like: someone animated by passion delivering a superior product and customer experience, after many trials and errors. Masuko and his wife showed the tenacity and consistency of real samurai. And it is probably not a coincidence that actually Masuko’s wife family had bona fide samurai in her lineage and their symbol is now part of the logo of Pizza 4P’s.
The visit
I have dined at Pizza 4P’s so many times throughout the years, usually in their flagship location on Le Than Ton street or in the one in District 7. In my latest visit, I had a dinner with friends in their District 7 location and I tried for the first time their branch near Ben Thanh Market on a lunch by myself.
Since my last visit, the menu has kept expanding and now it features a number of collaborations. For example they have a number of new dishes created in collaboration with chef Takuto Nakamura (shrimp ricotta ravioli, mushroom and chicken miso sauce spaghetti, squid and orange whey fettuccine). They now have some desserts featuring Marou chocolate and they have Onibus coffee from Tokyo. One thing that I noticed is that there are some minor differences in the menu according to the location. For example the menu in District 7 contained some additional pasta items, while the menu in Ben Thanh had a larger selection of spirits.
During the first visit I ordered an anchovy pizza with burrata, another pizza with ham and Camembert and a pasta dish (spaghetti bolognese with Parmesan cheese). We also had some ricotta cheese wrapped in ham (reminiscent of the Vietnamese wraps). During my solo lunch I took advantage of the possibility to have a pizza with two toppings and I went for salami-chorizo and 3 cheeses (mozzarella, Parmesan, Camembert) and also had a caprese salad (tomato and mozzarella cheese).
All the food was fantastic as always. Pizza of course is their forte. The pizza is soft, with a slightly crispy crust and you can taste the freshness of the tomato and mozzarella sauce. Even if the toppings can be “heavy”, I would describe this pizza as light; never had problems digesting it and going about my day after a lunch at Pizza 4P’s. I am less enthusiastic about their pasta; it is not really Italian original pasta, I guess it is more appealing for the international public, but they do have some interesting dishes. Is this Italian pizza? I would say that the pizza actually is pretty consistent with the Italian tradition; where they add their originality is of course in the selection of toppings (from salmon sashimi to ginger pork or calamari seaweed, they certainly have a number of options that you will not find in an Italian pizza place).
Some recommendations based on my experience:
- Use the option to have two toppings to try more varieties.
- Try to have a pizza with burrata, especially if you have never had burrata (the one with anchovy is probably the cheapest option, otherwise go all in with their massive margherita pizza with burrata and Parma ham).
- Try their cheeses. There are some interesting sampler platters listed among the appetizers.
- Among the desserts, try the tiramisu (by no accident, since tiramisu is based on mascarpone, another cheese).
The check
The dinner for 3 cost 829,000 VND (about 36 USD, that’s 13 USD per person) and included drinks and an appetizer. My solo lunch cost 334,000 VND (about 14,50 USD). This prices are a good illustration of the value for money offered by Pizza 4P’s: quick service, nice ambiance and, what is more important, unique and delicious food very reasonably priced. Desserts could add another 4 or 5 USD per person to the bill. The only pizza that would cost you much more is the famed Burrata Parma Ham Margherita that costs around 20 USD, but it is totally worth since it comes literally covered in Parma ham (actually I would recommend it). So these are the reasons that keep luring me back to Pizza 4P’s.
Where in Ho Chi Minh City:
Please check their website for un up to date list of locations and for online reservation.