Japan loves limited editions. Or at least marketers in Japan do. Even the most trivial product gets special editions released in limited quantities for a limited time. Japan also loves convenience stores (called combini)… the Lawsons and 7/11s in Japan offer quality food for quick launches and dinners (nothing compared to their counterparts in other countries).
Combine these two elements and you will get limited editions gourmet desserts.
At the beginning of June 2018 Lawson launched a dessert featuring a collaboration between the famed chocolatier Godiva and Uichi Café, a brand of quality desserts sold in convenience stores. At the time of this post – late June 2018 – a few units are still available here and there (we found ours in Kyoto). They will be gone soon. Limited edition marketing has the upside to keep things interesting, but it clearly has the downside to abruptly interrupt the supply of a new product you might end up liking.
The Godiva roll cake is delicious. It is basically a sponge chocolate cake with soft serve Godiva chocolate and a layer of gianduia chocolate that gives additional texture and flavor. Sold for 450 yen (around 4 USD) including tax.
So next time you travel in Japan pop up in Lawson, 7/11 and maybe Family Mart (they are the major chains and are literally everywhere); chances are that you can get something special and unrepeatable.
PS: do not exaggerate… this small cake alone is 420 calories.