When in Tokyo, sometime I choose to stay around the Higashi-Nihnombashi station; it is a strategic point for transportation; from there, it is easy to get the Asakusa line to Narita or Haneda airport and it is just one stop away from Tokyo station. In fact, the area is served by three stations. I can be in Ginza in less than 10 minutes. I love this kind of convenience.
That’s why I came across a few interesting restaurants in the area. One of these is a yakiniku restaurant just outside the B4 exit of Higashi-Nihombashi station. I am not sure about the English name; at the end of the review I have provided what I found on Google Maps, while on the sign it reads “Shinihon Yakinikutou”.
The visit
I am reporting from my visit in September 2018 (the day of the big typhoon in Central Japan; another time I took refuge here during the big snow day of January 2018). The place fills with salaryman and group of friends pretty early.
I got as usual a seat at the counter and I was handed the English menu.
Being an yakiniku, most of the dishes are served raw ready to be grilled by the customer on a charcoal grill.
With my first order – a set of Yamagata beef – they brought the grill. It did not look precisely clean… but let’s say that it was well-lived.
Yamagata prefecture is home to one of the three most sought-after types of Japanese wagyu along with the well-known Kobe and Matsusaka. It is not clear to me if this was the Yonezawagyu, the top brand coming from Yamagata, or some other brand from the same region. Either way the marbling was evident and the beef tender and tasty.
I also ordered a set of home-made sausages. They also came raw to cook on my mini-grill. They were quite good.
Finally I had a fantastic wagyu hamburger. Probably the best dish of the evening.
The check
The three dishes plus a coke came to around 5,000 yen (45 USD). I had also to pay a 324 yen (before tax) cover charge. Yakiniky with quality beef is not cheap and this can be regarded as a mid-range place.
I really liked the hamburger and I could be back in the future.
Where in Tokyo:
New Japan Yakiniku Higashinihonbashi store
Name in Japanese: 新日本焼肉党 東日本橋店
3 Chome-11-6 Higashinihonbashi, Chūō-ku, Tōkyō-to 103-0004, Japan
Address in Japanese: 〒103-0004 東京都中央区東日本橋３丁目１１−6
There is a Facebook page.
Tip: take the Asakusa line and if your coming from South (i.e. Ginza, Haneda) take the B4 exit of Higashi-Nihombashi station. If you are travelling from north (i.e. from Asakusa or Narita) take the B3 exit and cross the street.